How to Use Coupons as an Effective Marketing Tool.
There’s a growing need for coupons by customers. In order to make the most of this, you should use them as an advertising tool to secure more customers. Coupons can be issued by manufacturers or any retail outlets to their customers and may be distributed electronically, through direct mail or some other marketing means. A coupon includes special offers or specific savings amount to entice customers to buy particular sorts of goods and services from particular outlets. Here are some of the components you need to consider if you want to use vouchers for marketing purposes.
Set an Expiration Date
Coupons consistently have an expiry date. This is important especially as it creates a sense of urgency for the client to use it. Another advantage of this expiry date is that it protects you from exposure in the sense that no client will show up with a coupon from two years ago when the offer has expired and expect to redeem the coupon.
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Make sure that the print on your coupon is clear. Also make certain that you state the limitations as per the usage of this coupon to prevent misinterpretation by the customer. For example a client can heap a number of coupons at an offer and may even use them on an expired offer. However if you had set your limitations clearly, like “might not be used in combination with any other offer” you might safe yourself from such a trouble. Also provide geographic limitations for the coupon.
Make the Number the Biggest
Like any other marketing tool, coupons have to compete for the attention of the customer. The offer or face value number should be made to look large as that is the only thing which customers are mostly interested in.
Make the Coupon Simple to Redeem
Coupons have numerous exceptions or need the consumer to meet many requirements before redeeming them. But this shouldn’t be the situation, make your coupon simple and easy to redeem if you want to impress your clients with your customer service. If you complicate the process of redeeming a voucher it will do much more harm to your business than good because it compromises on customer experience.
Employees Awareness of the Coupon
Inform your employees concerning the coupon and train them on how to handle them. Avoid instances where employees have no idea about the availability of coupons and will only be aware when the customer shows up with the coupon. This will make an impression that your company is disorganized.
Note that coupons will bring value to your product. Make the process of redeeming the voucher a nice experience for the client. Redeem them with a smile. Do not make the customer feel like they are doing a wrong thing when using the voucher. When managed well, a coupon can be a very effective advertising tool for your brand.